I. Strategic Monetization Philosophy
PortsFish no monetiza audiencia.
Monetiza:
- Volumen estructurado
- Acceso a red verificada
- Reducción de fricción comercial
- Inteligencia de mercado
- Integración portuaria
- Estructuración de trade
Es un modelo híbrido:
Infrastructure + Network + Data + Advisory.
Diversificación reduce riesgo y aumenta estabilidad.
II. Revenue Layer 1 – Trade Transaction Fees
1️⃣ Structured Trade Fee
Applied to:
- Seafood bulk transactions
- Contract-based exports
- Institutional supply agreements
Fee Range:
1.0% – 2.5% of managed transaction volume
(Average target: 1.5%)
Aplica cuando:
- PortsFish coordina contraparte
- Estructura logística
- Mitiga riesgo
- Actúa como integrador
No aplica a leads simples.
2️⃣ Corridor Activation Fee
Cuando PortsFish desarrolla:
- Nuevo corredor comercial
- Integración portuaria
- Acuerdos regionales
Se aplica:
- Fixed fee inicial
- performance-based % sobre volumen generado
Modelo replicable por región.
III. Revenue Layer 2 – Institutional Membership Model
No es suscripción abierta.
Es membresía verificada.
Tier 1 – Verified Trade Member
Para:
- Exporters
- Importers
- Processors
- Distributors
Annual Fee:
$3,000 – $6,000
Incluye:
- Perfil verificado
- Acceso a red cerrada
- Oportunidades de trade
- Basic intelligence access
Tier 2 – Institutional Partner
Para:
- Port authorities
- Ministries
- Large distributors
- Aquaculture groups
Annual Fee:
$10,000 – $25,000
Incluye:
- Trade matching prioritario
- Market intelligence avanzado
- Corridor inclusion
- ESG integration framework
Tier 3 – Strategic Port Node
Para:
- Puertos estratégicos
- Cold chain hubs
Annual Framework Agreement
- % sobre volumen gestionado
Esto convierte puertos en nodos del sistema.
IV. Revenue Layer 3 – Data & Intelligence
PortsFish puede monetizar:
- Market reports
- Price forecasting
- Climate impact modeling
- Supply-demand analytics
- Trade risk screening
Intelligence Subscription Model
Basic: $5,000/year
Advanced: $12,000/year
Institutional Custom: $25,000+
Data no es público.
Es premium.
V. Revenue Layer 4 – Trade Facilitation & Structuring
Servicios de valor agregado:
- Export compliance support
- Documentation structuring
- Trade contract design
- Risk mitigation advisory
- Payment architecture alignment
Fee Model:
Fixed retainer
or
Success-based % (0.5% – 1%)
VI. Revenue Layer 5 – ESG & Sustainability Integration
Blue Economy & ESG positioning permite monetizar:
- Carbon traceability services
- Certification alignment
- Sustainable sourcing audits
- ESG reporting structuring
Fee Range:
$15,000 – $100,000 por proyecto institucional
VII. Revenue Layer 6 – Infrastructure & Advisory
Para:
- Aquaculture projects
- Processing plant optimization
- Port modernization consulting
Model:
Advisory Retainer
or
Project-based fee
or
Equity participation (selectively)
VIII. Optional Layer – Trade Finance Integration
En fase más avanzada:
- Structured trade finance referral fee
- LC facilitation
- Working capital structuring
Referral Commission:
0.25% – 1%
IX. What PortsFish Does NOT Monetize
- No publicidad banner
- No modelo freemium masivo
- No marketplace abierto tipo commodity
Eso degrada posicionamiento institucional.
X. Strategic Balance of Revenue
Target mix ideal Year 3:
Trade Fees → 45%
Membership → 20%
Intelligence → 15%
Advisory → 15%
ESG/Other → 5%
Diversificación reduce vulnerabilidad.
XI. Scalability Logic
El crecimiento no depende de:
Usuarios masivos
Depende de:
- Volumen por corredor
- Integración institucional
- Profundidad de red
10 corredores activos > 1,000 usuarios pequeños.
XII. Risk Control
Evitar:
- Dependencia de 1 solo gran cliente
- Fee demasiado bajo que trivialice servicio
- Expansión sin compliance
Modelo premium estructurado.
XIII. Strategic Positioning Summary
PortsFish monetiza:
Network access
Trade structuring
Infrastructure integration
Market intelligence
Institutional coordination
Es una capa estructural del comercio marítimo.
Perfecto.
Te desarrollo un MIC completo (Monetization Integrated Configuration) para PortsFish.Agency, integrando:
- Pricing Strategy por región
- Cash Flow simulado por vertical
- Esquema de comisiones comerciales
- Investor Monetization Slide estructurado
Todo coherente, escalable y defendible ante inversores.
🌊 PORTSFISH.AGENCY
MONETIZATION INTEGRATED CONFIGURATION (MIC)
I️⃣ Pricing Strategy por Región
El pricing no puede ser uniforme.
Debe adaptarse a:
- Poder adquisitivo
- Volumen promedio
- Infraestructura logística
- Nivel de formalización comercial
🌎 Región 1 – North America / EU
Alta formalización – alto volumen – bajo riesgo
Trade Fee: 1.0% – 1.25%
(Margen menor por mayor volumen)
Membership:
Standard: $6,000/year
Institutional: $20,000/year
Data Subscription:
$10,000 – $25,000/year
Justificación:
Mercados maduros requieren menor spread pero generan volumen mayor.
🌍 Región 2 – Latin America
Volumen medio – mayor fragmentación – mayor necesidad estructural
Trade Fee: 1.5% – 2%
Membership: $4,000/year
Institutional: $15,000/year
Data: $6,000 – $15,000/year
Mayor fee por mayor necesidad de estructuración.
🌍 Región 3 – West Africa
Mercado emergente – alta fragmentación – alto valor estratégico
Trade Fee: 2% – 2.5%
Membership: $3,000/year
Institutional Port Node: $10,000 – $15,000
Aquí el valor es integración logística y acceso a compradores globales.
🌍 Región 4 – GCC / Asia
Mercado comprador institucional fuerte
Trade Fee: 1% – 1.5%
Membership Institutional Buyers: $20,000+
Data Premium: $25,000/year
Foco en volumen importador y estabilidad contractual.
II️⃣ Cash Flow Simulation por Vertical (Year 2 Scenario)
Supuesto: 5 corredores activos
1️⃣ Trade Fees
Volumen gestionado total: $100M
Promedio fee ponderado: 1.6%
Ingresos:
$1.6M
2️⃣ Membership Revenue
120 miembros promedio global:
Average membership: $5,000
Total: $600,000
3️⃣ Intelligence Revenue
40 suscripciones promedio $10,000
Total: $400,000
4️⃣ Advisory & Port Integration
6 acuerdos × $75,000
Total: $450,000
🔹 Total Revenue Year 2:
≈ $3.05M
Cost Structure Year 2
Core team (10): $900,000
Tech & Platform: $200,000
Legal & Compliance: $120,000
Marketing & Travel: $200,000
Operational: $180,000
Total ≈ $1.6M
🔹 EBITDA Year 2:
≈ $1.45M
III️⃣ Commercial Team Commission Model
Clave: incentivar volumen sin destruir margen.
Base Structure
Commercial role types:
- Trade Originator
- Corridor Developer
- Institutional Sales
Commission Structure
Trade Volume
5% of PortsFish net fee
Ejemplo:
Transacción $5M
Fee 1.5% = $75,000
Comisión 5% = $3,750
Escalable, pero sostenible.
Membership Sale
10% del valor anual
Membership $6,000
Comisión: $600
Institutional $20,000
Comisión: $2,000
Advisory Deal
7% del contrato firmado
Cap System
Para evitar descontrol:
Máximo 25% del fee total distribuido en comisiones.
IV️⃣ Investor Monetization Slide (Pitch Version)
Monetization Architecture
PortsFish generates diversified revenue through five integrated layers:
- Trade Transaction Fees (1–2.5%)
- Institutional Membership Model
- Data & Intelligence Subscriptions
- Trade Facilitation & Advisory
- ESG & Port Integration Services
Revenue Diversification
Year 3 Target Mix:
45% Trade Fees
20% Membership
15% Intelligence
15% Advisory
5% ESG & Other
Growth Logic
Revenue scales via:
- Corridor activation
- Increased trade volume
- Institutional integration
- Data monetization
- ESG compliance requirements
EBITDA Scalability
Year 1 → Near Break-even
Year 2 → $1.4M EBITDA
Year 3 → $4M+ EBITDA
Asset-light digital core
High-margin intelligence layer
Low physical infrastructure burden
Strategic Valuation Logic
B2B Trade Infrastructure Platforms
Typical Multiples: 6x–12x EBITDA
Projected Year 3 Valuation Range:
$24M – $50M+
Upside through:
- Institutional partnerships
- ESG alignment
- Blue Economy consolidation
V️⃣ Strategic Observations
✔ No dependency on advertising
✔ Volume-driven growth
✔ Regional pricing flexibility
✔ Institutional positioning
✔ Replicable corridor-based expansion
✔ Commission aligned with margin protection
