Warmi, a hundred-year-old spinning mill in Jujuy, Argentina, made a commitment to its community and a challenge to itself: make visible the traceability of the production process of its exclusive garments and tell the story of each garment. This is the first step in a process of change in the productive matrix of the world of fashion, with a turn to sustainability and ethics.
The exclusive pieces combine animal and vegetable fiber (lama hair from the Puna of Jujuy and hemp from India), a unique framework that deserves to tell its story. For this, a device with NFC technology was incorporated into each garment that allows digital access to the entire production process: who were the producers, spinners and artisans who participated in the production, the energy footprint that the work demanded and the stories that connect the product with its origin in local communities.
Digital ethical labeling is part of Hilandería Warmi’s objectives as an organization. “Sustainability and transparency are two intimately connected faces. No garment made based on a credible sustainable process is possible without backing it with transparency,” said Gastón Arostegui, general manager of Hilandería Warmi.
“The courage to make the value chain transparent to the entire community is a challenge that requires a lot of honesty and commitment, understanding that we are not perfect, and that the processes can always follow a path of continuous improvement. Courage lies at this point, knowing that we can optimize and assuming the value of showing it together with our products is the first step to be able to start changing it”.
The traceability information of the pieces is accessible by holding the label close to a cell phone. Through NFC technology, the details of the production of the garments are known on the screen.
Certified B Company, Hilandería Warmi impacts more than 600 families of producers in the Puna of Jujuy, through the alliance with the Warmi Sayajsugo Association, led by Rosario Quispe. All profits generated by the company are reinvested in productive micro-enterprises.
These exclusive garments will not be for sale to the public, but will be distributed among ambassadors of the brand with the aim of making transparent and amplifying good practices in the textile industry.
For inquiries on this topic, contact:
Barbara Donnola: bdonnola@urbangrupo.com
Source: inncontext.net